Creative direction | Brand development | Campaign creation
Corporate communications, sustainability communications, platform development
DP World, the global trade enabler, has long had a commitment to responsible behaviour but its corporate responsibility programme traditionally focused on voluntary and community activities.
We worked with DP World to strategically establish an integrated global programme that addressed sustainable behaviour across the business, and established a new communications platform and strategy for this approach. The ‘Our World, Our Future’ platform succinctly articulates the vision of sustainability at DP World and aligns closely with the new corporate brand. I led on a number of creative articulations for the platform, which were tested with key stakeholders before being refined to meet the client’s requirements.
Work created for Forster Communications.