Creative direction | Brand development | Campaign creation
Creative campaign development
Diabetes UK, British Heart Foundation and Tesco came together to create a campaign which supported families to make small changes on how they ate and exercised, making big changes to their long-term health. The joint campaign ran from 2015 to 2017 and included an app to help support people with practical ideas and ways of tracking progress, as well as targeted programmes of events at key communities across the country.
We developed the ‘Let’s Do This’ campaign platform with a particular focus on busy parents, which incorporated a distinct visual style as well as extensive messaging. The campaign reached over 35 million people and inspired more than a million adults into action to improve their lifestyle and long-term health.
Campaign created for Forster Communications