Creative direction | Brand development | Campaign creation
Service naming, branding, brand guidelines
I led the development of the name and brand identity for this online service which enables anyone concerned about someone sleeping rough in their area to connect them with local services. StreetLink was launched in England by Homeless Link. In its first 12 months the project put nearly 7,000 people in touch with the support they need to escape rough sleeping.
Work created for Forster Communications.