Creative direction | Brand development | Campaign creation
Campaign creative development, campaign guidelines
This project involved the creation of an annual campaign, ‘Explore Your Archives’, to raise awareness of the regional archives in the UK and to encourage the public to value and use these local resources. The challenge I needed to meet was to create a distinct visual style which succinctly articulated the purpose and value of local archives. The campaign also needed to be easy to use for local archivists and adaptable as needed.
The number of local archives taking part in the campaign has increased year on year since the campaign launched and the National Archives has received consistently positive feedback.
Work created for Forster Communications.