Print design, corporate communications
I had the opportunity to make the existing Open Rights Group brand work harder through this key piece of collateral which celebrated ten years of the Group’s work: preserving digital rights and freedoms, campaigning on digital rights issues and fostering communities of grassroots activists.
Print design, branding, corporate communications, brand guidelines
As part of a longstanding relationship we were commissioned to create a new corporate communications style for the MSC, along with detailed guidelines for use which could be applied across all materials, from printed publications to websites and signage. I led development of the new visual style, which has now been adopted across all corporate communications for the MSC after being launched through the organisation’s first online Annual Review.
Work created for Forster Communications.
www.msc.org/about-the-msc/reports-and-brochures
Branding, positioning, brand guidelines
In 2015 Crohn’s & Colitis UK needed to evolve their brand to reflect their change from a grass-roots charity to their new position as the national leaders in the fight against inflammatory bowel disease. After detailed audience insight we developed a powerful new brand to highlight the charity’s strengths of being personal, active, inspiring, brave and knowledgeable. Since launch the brand has been adopted across all channels for the charity and has been received enthusiastically by its passionate supporters.
Work created for Forster Communications.
Branding, illustration commissioning, brand guidelines
This full-scale branding project involved detailed audience research and consultation ahead of a complete brand redesign. I led the creative side of the project, which resulted in the evolution of what was the Electrical Safety Council to a new position as the go-to expert in all matters around electrical safety for professional and public audiences. Branding work included applications to all possible forms of communications, including the website, printed material, event dressing and social media, along with commissioning a unique set of illustrations to provide a distinct style.
Work created for Forster Communications.
Print design, corporate communications
I carried out the design and production of AstraZeneca’s flagship IMED Review, working within the existing corporate brand to bring a bold and modern approach to corporate communications design. The review reports on the previous year’s pharmaceutical developments, as well as highlighting the business pipeline. 2017’s report was their most ambitious and in-depth at 148 pages.
Work created for Ruder Finn.
Campaign creative development, campaign guidelines
This project involved the creation of an annual campaign, ‘Explore Your Archives’, to raise awareness of the regional archives in the UK and to encourage the public to value and use these local resources. The challenge I needed to meet was to create a distinct visual style which succinctly articulated the purpose and value of local archives. The campaign also needed to be easy to use for local archivists and adaptable as needed.
The number of local archives taking part in the campaign has increased year on year since the campaign launched and the National Archives has received consistently positive feedback.
Work created for Forster Communications.
Service naming, branding, brand guidelines
I led the development of the name and brand identity for this online service which enables anyone concerned about someone sleeping rough in their area to connect them with local services. StreetLink was launched in England by Homeless Link. In its first 12 months the project put nearly 7,000 people in touch with the support they need to escape rough sleeping.
Work created for Forster Communications.
Branding, positioning
For this creative brand identity for a new communications consultancy, I worked collaboratively with the client to develop a range of options highlighting different aspects of the organisation’s brand personality. Ultimately we focused in on the chosen route to reflect the client’s core traits of being imaginative, approachable, fun to work with, intelligent and knowledgeable.
Campaign development
I worked on the creative development for this public awareness-raising campaign, ultimately creating a suite of communication materials to catch attention and swiftly explain the implications of the reclassification of cannabis to a category B drug.
Work created for Forster Communications.
Corporate communications, sustainability communications, platform development
DP World, the global trade enabler, has long had a commitment to responsible behaviour but its corporate responsibility programme traditionally focused on voluntary and community activities.
We worked with DP World to strategically establish an integrated global programme that addressed sustainable behaviour across the business, and established a new communications platform and strategy for this approach. The ‘Our World, Our Future’ platform succinctly articulates the vision of sustainability at DP World and aligns closely with the new corporate brand. I led on a number of creative articulations for the platform, which were tested with key stakeholders before being refined to meet the client’s requirements.
Work created for Forster Communications.
Creative campaign development
This national campaign aims to tackle the negative culture developing around body confidence issues in the UK. The project was commissioned by of a number of stakeholders including YMCA and Dove, and the creative style (messaging and visuals) needed to appeal to all young people without any connotations of body representation or gender bias.
Created for Forster Communications.
Creative campaign development
This highly visual campaign encouraged children with their families to enjoy, explore and discover National Trust outdoor spaces.
An interactive microsite showed children how to enjoy the outdoors and learn about different habitats as well as upload their own images and experiences.
Created for Forster Communications.
www.nationaltrust.org.uk
Printed material, corporate communications
Working with an existing brand I carried out design and production of The Eve Appeal’s annual review. The Eve Appeal is the only UK national charity raising awareness and funding research into the gynaecological cancers.
www.eveappeal.org.uk/about-us/charity-information/annual-reports-and-accounts/
Creative campaign development
Diabetes UK, British Heart Foundation and Tesco came together to create a campaign which supported families to make small changes on how they ate and exercised, making big changes to their long-term health. The joint campaign ran from 2015 to 2017 and included an app to help support people with practical ideas and ways of tracking progress, as well as targeted programmes of events at key communities across the country.
We developed the ‘Let’s Do This’ campaign platform with a particular focus on busy parents, which incorporated a distinct visual style as well as extensive messaging. The campaign reached over 35 million people and inspired more than a million adults into action to improve their lifestyle and long-term health.
Campaign created for Forster Communications
Creative campaign development
This campaign was developed to support existing National Trust members and potential new members to understand and enjoy local and seasonal food by encouraging them to grow their own.
The national campaign, held at hundreds of properties and during thousands of events was supported by a range of collateral, including a microsite with an interactive virtual veg patch and game to help children understand and be an active part of the growing process.
Work created for Forster Communications.
www.nationaltrust.org.uk
Branding, brand guidelines
I worked on the positioning and development of a creative look and feel to help this famous London landmark communicate the impact of major redevelopment work to its customers and visitors.
Created for Forster Communications.
Campaign development, campaign guidelines
Development of the campaign brand for Hospice UK to highlight the issues faced by hospices across the country in providing services locally to those who need it. The campaign focused on the key fact that 1 in 4 of the people who need hospice care can’t access it, with a direct call to action of opening up hospice care to everyone in need. The ‘open up’ line has since been adopted as a key part of Hospice UK’s strategic direction.
Work created for Forster Communications.
www.hospiceuk.org/support-us/campaigns/open-up-hospice-care/about-open-up
